Bradford Building, a small but thriving company, had a history of well-built and highly successful projects. Their clients were tremendously loyal and satisfied with their work, but they didn’t have the market share to compete for larger projects. We dissected their competitive set and honed in on their values and uncovered that Bradford was better at building relationships than anyone else. This insight helped us position them to step into a whole new class of business.
Brand is not just a pretty facade.
It’s a deliberate, authentic construction
that’s built to last.
A Symbol of Structural Integrity
Building high quality structures with pride and integrity is a Bradford hallmark. The logo we created is a visual representation of this core value and symbolizes growth. The two B’s stacked on top of each other indicate balance and a concrete foundation.
Laying the Groundwork for All Messaging
The tagline reflects the underlying principles that drive Bradford and succinctly expresses how they serve their clients.
Equipping Them with an Elevated Toolkit
Every company has sales materials, but we gave Bradford tools to forge connections with the precise audiences they wanted to reach.
Quality Materials to Extend Their New Image
Every customer touchpoint is important and contributes to the overall perception of a company. We created custom signs for their construction sites and other materials to reflect the excellence Bradford invests in all of their work.