Pascor Atlantic has more than a 100-year track record of providing the best cable switches in the nation, so it was important to emphasize their expertise and service. They are surrounded by a sea of competitors who are driven by the bottom line and who sacrifice quality for low costs. Pascor Atlantic doesn’t charge the lowest price, but unlike anyone else, they deliver more. At the heart of their business is the promise that they will support you when the rubber meets the road. Our vision was to create a brand that would set them apart from all others and show the value of their bulletproof products and process. Fortunately, when the market is saturated with mediocre creative, great creative really stands out.
In an industry that’s all about cutting corners, Pascor Atlantic decided to invest in quality.
Ingrained in the people and culture of Pascor Atlantic is the drive to do more, be more, deliver more. It is tangible in the culture and in all that they do. The brand needed to reflect this higher standard. The logo is inspired by their reputation for doing a better job than anyone else in the industry. It is a box intersected by a line that outreaches all others, representing how they go further and work harder to get the job done. It also follows a northeast axis which pays respect to Pascor Atlantic’s eastern location.
The Power of a Service-Centered Brand in a Commodity-Driven Industry
Hidden costs carry the highest price tag. And unlike Pascor Atlantic, most suppliers don’t offer support for their products. When parts begin to fail, no one is equipped to fix them, which can cause significant downtimes. We boldly positioned Pascor Atlantic to win new business by leveraging their service promise in every deliverable.