A global initiative for health and safety

Leading an Essential COVID‑19 Initiative for Auburn

Through A Healthier U, a major ongoing COVID-19 initiative, Tatum Design has helped Auburn University reopen the campus and establish a strong foundation of health and safety during the pandemic. Our all-in approach includes everything from naming and branding the initiative to launching a full scale rollout. We designed a dynamic brand and cohesive look for flexible usage and endless extensions throughout the campaign. A Healthier U unifies the campus and community through empowering messaging that equips, encourages and inspires everyone to do their part. The incredible scope and scale of this initiative is reaching people across every touchpoint. A Healthier U is actively shaping and changing the culture while promoting a safer and healthier future for Auburn. 

Here’s a glimpse of our work.