Tatum Design

Michael G. Imber Architects

For an Old World Product to Enter the Digital Era, it Needs a Brand of Historic Significance.


Domingue is launching a line of architectural finishes that are noble in origins and timeless in appearance. Inspired by the materials of ancient times, they are unlike the products of today. Their lime washes, mineral paints and plasters are natural in composition and sustainable far out-pacing today’s industry standard of liquified plastic paints. Domingue sought our branding expertise to help them with a national launch. Their collection of architectural finishes is the first and finest ever available in the United States. Our job was to create a brand that would help Domingue stand out from all other “paint” companies in the market. We thoroughly researched the industry and recognized that there was a huge opportunity for Domingue to occupy a look and feel that no one else owned – historical and artisan.


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