Pete Pritchard Architects is a small, nimble design firm that competes against much larger and more established companies. Our challenge was to help them gain greater visibility with a stronger and more confident presence. Through thoughtful construction and positioning, we empowered them to make big impressions while maintaining their boutique identity.
In an industry that is
moved by visuals first
and information second,
looks are everything
We discovered a creative way to turn a classic architectural element into a signature logo symbol for Pete Prichard Architects. Two back-to-back P's form the scrolled crown of a Ionic column. It is a simple, modern design with a layered meaning. This symbol has won awards, but the greatest distinction is how it has set the company apart.