Blackmule Coffee Company is a craft espresso bar in a vibrant master-planned community. Tatum Design created this award-winning, barista-approved retail brand as a part of a larger community branding initiative. Our work included naming as well as logo, packaging and storefront design.

The Birmingham coffeehouse’s name and logo symbol are inspired by the industrial heritage of the area. Two interlocking horseshoes form a textural monogram of the shop’s first initial, “B.” The brand identity creatively celebrates the hard-working mules who helped establish a historical, coal-mining empire on the land where the future coffee shop will be located.

Cohesive interior concepts and signage set the scene for a welcoming community atmosphere. Every customer touchpoint is thoughtfully branded including the menu board design. The crafted packaging raises the perception of the neighborhood coffee bar. Blackmule is positioned to fuel the modern coffee boom with unique, breakthrough branding. All of the components of the industrial-inspired brand seamlessly blend together as one powerhouse brew.