Pointing the way. A strong, stable brand for a family-owned real estate development company with a long legacy of investing in its local community.
The story of Giunta Group spans four generations and celebrates the family’s tenacity that transformed a roadside vegetable stand into the largest grocery store chain in the state of Florida. This close-knit family of Italian immigrants started from scratch in a new land and went on to build a thriving business that is now the anchor of their coastal community. Tatum Design partnered with Giunta to establish a strong, stable brand that would unify the vision of their real estate development and management company.
The logo symbol was inspired by their special heritage — a seed and a location icon form a modern monogram of a “G.” This logo design honors the family’s generous legacy of investing in the communities where they are planted. It is both a point of pride and a powerful directional symbol for the future.
Collectively, the brand visuals have helped reorient the company. Our scope of work included stationery, sales collateral, signage and website design. The sales materials set new coordinates and directives for success while the website helped expand their online presence and platform. Giunta builds meaningful developments that enrich lives and strengthen communities, and through our partnership, we equipped them with a real estate brand that will support the growth, success and well-being of the company for another generation.