Greenwich Barre Studio is a luxury fitness boutique nestled on a popular boulevard in Greenwich, Connecticut. This women-owned studio empowers clients to become the most beautiful versions of themselves. Tatum Design established a successful partnership with Greenwich Barre through a shared connection in the tri-state area. For the Greenwich Barre Brand Campaign, we embraced a holistic approach with each supporting element defining the atmosphere the studio hoped to create.

The logo symbol celebrates the pure form of barre fitness with the active, fluid shape of a dancer twirling as well as the graceful curves of the female body. The clean, classical and confident lines of the logo are poised and powerful. This transformative brand promotes a motivating culture of reaching higher, stretching further and becoming stronger with the tagline, “Method for Life.”

Our team art directed a photography session of a fitness model, and the elegantly branded photography set the stage for the studio’s website and social media channels. Stylish direct mail postcards and online countdowns drove RSVP’s for a bustling grand opening event. Striking sales folders and environmental ads generated new leads in this close-knit community. Elevated signage created instant curb appeal while signature apparel turned clients into passionate brand ambassadors. The beauty and longevity of the Greenwich Barre Brand resonates with fitness audiences who understand the lifelong happiness and health benefits of the method.