Refined refuge. An eloquent brand crafted for an interior designer devoted to creating personal, intentional and meaningful sanctuaries for her clients.
Jan Ware, a Birmingham-based interior designer, is known for creating meaningful havens for her clients. Tatum Design created a special interior design brand that reflects Ware’s unique approach to creating personal sanctuaries. The logo symbol is warm, inviting and inclusive. The soothing, cocoon like shape of the abstract “W” is a visual representation of the company tagline, “Turning Homes into Havens.” Natural, neutral colors add to the peaceful visual elements.
Holistically, the brand is artfully understated. Each component of the brand identity delivers on the designer’s reputation for creating refined refuges. Nothing dominates or distracts, everything works together in stylish simplicity. The presentation kit design is luxuriously layered with tangible, tactile details, and the website design is clean and contemporary. Our collaboration with Ware has helped elevate the interior design firm among local competitors in the Birmingham and Mountain Brook community. It is effortlessly elegant much like her own style.