Mary Jane Denzer is a beloved, high fashion women’s boutique in White Plains, New York. Tatum Design developed a runway-ready retail brand and website for the store. The new luxury brand identity appeals to a more youthful generation of shoppers while also respecting the elegant taste of the store’s most loyal clientele. It represents a vibrant new beginning for the boutique.

The logo mark is a simple, chic monogram of the company’s initials, and it is already turning heads with its instantly iconic look. Glamorous photographs and cheeky headlines also establish a curated aesthetic for this fashion forward brand. By design, every woman will covet carrying a Mary Jane Denzer bag on her arm. The luxurious blue packaging is inset with golden type for a truly enviable status symbol. Every extension of the brand matches the sophistication and style of the store.

As the centerpiece of the branding initiative, our team designed, wrote and developed a fashionable new website for Mary Jane Denzer. The website makes a stylish first impression on online audiences. The classical, user-friendly designs feature special information about their edited collection and close designer partnerships. Each page functions as a delightful invitation to visit the store. The Mary Jane Denzer brand and website is fashioning the future of the boutique. It is revitalizing their reputation and re-energizing the retail scene in White Plains and beyond.