MJ Harris is a national commercial builder based in Birmingham, Alabama. The company partners with healthcare, education and government clients to build enduring structures that serve communities for decades. Tatum Design helped establish a stronger foundation for the builder with a solid, well-constructed brand

Through our discovery meetings and industry research, we identified a powerful differentiator that separates MJ Harris from other commercial builders — they develop more meaningful, long-lasting relationships with their team and their clients. We utilized this insight to craft the company tagline and brand position, “Everything we build endures.” This brand positioning defined every element of the comprehensive branding initiative.

The logo symbol supports the company creed with a bold, enduring shape. Graphic columns and beams form an indestructible monogram of an “H” that is visually unified and connected. Reinforcing the new identity, we crafted a complete RFP package, brand case studies, bi-folds and other printed collateral. The simple, sleek sales materials are already helping them cinch new business deals and win prestigious industry awards. Builders actively compete for the best and brightest talent, so we designed a trade show installation and recruitment materials to give them a competitive edge. Large, head-turning banners and panels capture the attention of likeminded prospects who share the company’s values.

To increase visibility online, we designed, wrote and developed a global website that showcases the builder’s full portfolio of work. It is clean, contemporary and compelling with responsive features and accessible design. The visuals and language clearly communicate the value of enduring partnerships. We also equipped leadership with a beautiful, functional brochure designed to energize important stakeholders and secure capstone projects. This brand campaign is expanding opportunities and gaining ground for MJ Harris on the national platform.