Work of art. An authentic, expressive brand for an interior designer with a deep passion for artful style.
OD Interiors is the personal passion project of a female, African American entrepreneur. The founder is an ambitious dreamer and artist with bright talent and design skill. Tatum Design helped the interior studio establish a stronger presence in the flourishing design community of the Northeast. Our team nurtured the interior design brand with authenticity and elegance.
The logo symbol is a simple and symmetrical monogram of three initials — O, D and I — that compose a single unified shape. It is a small work of art. Embracing the studio’s design philosophy, we developed the company tagline, “Artfully Yours.” It conveys comfort, belonging and artistry all wrapped up in one. That is the sheer joy of understated branding. When the primary message is communicated with purity and purpose, it creates absolute clarity and certainty. The brand for OD Interiors is uncomplicated by design.
Each extension of the brand, from the stationery to the signage, works in unison to reveal the unique style of the designer. The honest, uncomplicated designs differentiate the studio from local competitors who are trying too hard to stand out from the crowd. Our collaboration with OD Interiors yielded a simple, visual brand that is commanding greater respect and recognition in the architecture and design community. OD Interiors is now highly regarded as a legitimate choice for residential, interior design services.