Finding harmony. A luxury brand that elegantly expresses an interior design firm’s well-balanced aesthetic.
Peace Design is an upscale interior design studio with a large following in the architecture and design community nationwide. Their previous brand identity did not reflect the style or expertise of the firm. The studio is well known for a beautifully balanced aesthetic, and every extension of the new Peace Design brand was inspired by the design principles of harmony. Through a rigorous creative process, we developed a harmonious brand that effortlessly aligns with their designs.
The brand symbol is a fluid, flowing monogram of the company’s initials. Organic, hand-drawn texture is applied to the logo as a nod to the studio’s signature use of natural, rustic materials. The company tagline, “Harmony Within,” supports the seamless visuals. Every touchpoint of the brand positions Peace Design as the leading tastemaker in the interiors industry.
Our team designed, wrote and developed a rich, visual website for the studio. Through personal interviews with the founder and designers, we transformed their portfolio of projects into poetic stories. Elegant names and narratives were accompanied with eloquent photographs for a uniquely ownable style. This unbelievably edited digital portfolio of work authentically captures the studio’s vision and philosophy.
Print materials are still a respected and appreciated medium in the design and architecture community, and Peace Design requested a sophisticated printed portfolio that would appropriately showcase their exquisite work. We crafted a two-tone book with handmade details including deckled paper and bespoke ribbon. The keepsake quality of the piece impressed ultra selective audiences who have access to the most elite designers. A smaller, scaled down look book with curated project inserts served as a companion or standalone piece. The Peace Design Brand Campaign positioned the studio as a leading authority in the interior design world, increasing their influence and expanding their opportunities.