Groundbreaking. Propelling a flooring company to category leadership through a seamless series of innovative brand initiatives and advertising campaigns.
Tandus Centiva is a groundbreaking, global flooring company with strong Alabama connections and worldwide reach. Joining forces, Tatum Design helped propel Tandus Centiva to category leadership through a seamless series of brand initiatives and advertising campaigns. Our partnership transformed the perception of the company in influential architecture and interior design circles. Through persuasive and persistent campaigns, we convinced top industry creatives that Tandus Centiva is the number one design and sustainability leader in the marketplace. From Powerbond to Imaginations, each successful initiative was a catalyst for companywide growth. We did not stop working until Tandus Centiva took the floor as the rightful and rising star of the flooring industry.
Our team developed popular multimedia campaigns featuring powerful testimonials from keynote designers. These authentic stories were shared through videos, ads, email blasts and online platforms for complete market saturation. We also highlighted the company’s innovations in brochures, posters and print publications that brilliantly showcased their cutting-edge environmental and sustainability practices. Each campaign started with a naming and branding initiative that allowed Tandus Centiva to target strategic audiences.
We developed show-stopping presentations that were delivered at premier design expositions across the country, and we planned national launches for revolutionary new offerings within their product line. Our concepts pushed boundaries, broke barriers and set a new direction for success. Tandus Centiva achieved brave, bold and boundless new heights during our branding and advertising engagement.