Beauty mark. Refreshing the sterile, clinical image of a dermatology practice with a friendly, relational brand.
Village Dermatology is a popular medical and cosmetic practice with several offices throughout central Alabama. The clinic cultivates a vibrant and uplifting atmosphere where patients are empowered to look and feel beautiful. Before our branding engagement, their company image did not reflect the warm, unique personality their patients and partners loved so much about them. Tatum Design transformed the existing clinical and sterile branding into a refreshing and relational brand experience that perfectly suited the practice.
Our team injected this medical branding project with a special dose of humanity. Welcoming branding, messaging, advertising, posters, packaging and website design set a friendly tone for the entire dermatology practice. Lifestyle messaging and aesthetics infused the clinic with character at every customer touchpoint. Through our collaboration, we designed a spa-like brand that soothes the senses and stirs the emotions like no other dermatology practice in Alabama.
The logo symbol is inspired by the medical and cosmetic ideals of the practice. Two distinctive, metaphorical elements compose a memorable icon of a “V.” The design incorporates a sea shell, one of nature’s most beautiful objects, and a laser beam, one of dermatology’s most healing technologies. It is the ultimate beauty mark. Crisp color schemes add contemporary appeal to the brand visuals, and reassuring language creates a calming vibe. Their holistic treatment plans come to life with sales materials written in a caring voice. Printed collateral pieces showcase their medical and aesthetic areas of expertise with inspirational photography and targeted messaging. Lovingly crafted packaging and gift box sets create a special shopping experience at their in-house skincare boutique. Lastly, elegant and educational posters offer a pleasant diversion for patients waiting to be seen in the exam rooms. Village Dermatology now radiates a spirit of confidence and wellness that is attracting record numbers of patients. It is true that a revitalized brand can be one of the new business plans.