As an extension of the existing A Healthier U campaign, Tatum Design has partnered with Auburn to launch Let’s Test — a  new targeted COVID-19 initiative. We designed the Let’s Test brand to energize the campus in its fight against COVID-19. Let’s Test is an engaging and all-encompassing effort to increase volunteer participation in random testing. With on campus and online integration, this cause-oriented campaign is reaching students, faculty and staff on all platforms at Auburn. Record numbers of volunteers are now signing up and showing up for testing. Let’s Test is more than an initiative. It is a powerful call to action and a rally cry for all. 

Here’s a quick look at our work on this current initiative.