The Key to Crafting an Interior Design Brand
When an interior designer begins to think about how they want to present their brand, it all comes down to an authentic articulation of their style and approach. These essential elements define how a designer works and the type of clients they hope to attract. When an interior designer is engaged by a client, it becomes somewhat of personal endeavor. The job of an interior designer is to capture the client’s true essence and craft an interior experience that is a beautiful reflection the people who live there. That is why connecting with the right audience is so important. The same is true for the relationship of an interior designer and their branding partner. Fit is everything. Much like the interior design process, the design strategy of a brand is more than beautiful aesthetics. A brand is the way a firm or professional is perceived by architects, clients, design peers, vendors and magazine publications. Each element of a brand should capture the true essence and everything must work together. The logo mark should be a meaningful, visual expression of the interior designers style. The brand messaging should connect with the desired audience in an engaging, honest and approachable voice. The website should warmly welcome visitors and compel them to stay and have a look around. Sales collateral and presentations should be as distinctive as the work it showcases. Most any ad agency, marketing firm or independent graphic designer can create a logo and set up a website. But a brand is so much more. Hiring the right branding partner is one of the most important investment a business owner can make. Invest in an experienced and specialized branding firm with proven expertise in crafting authentic, holistic brand solutions that set companies up for years of success.
Below are a few examples of how a new brand helped interior design firms gain the recognition they deserved and capture the attention of more likeminded clients.
Create a Higher Connection. An Interior Design Brand Should Engage the Senses on Every Level.
Peace Design is a high-end interior design firm with an elite following within the architecture and design community. After years of building their business, it became evident that their brand was a not an accurate reflection of the firm’s style or expertise. Peace Design is known for their beautifully balanced aesthetic, and they needed a new brand that vividly demonstrated their refined, restrained and highly respected design doctrine. Every touchpoint of the new Peace Design brand was inspired by the design principles of harmony. An intense and meticulous creative process revealed a harmonious brand aligned flawlessly with their design philosophy. A logo symbol was created to express a fluid, flowing mark of the company’s initials. A hand-drawn texture was applied as a nod to their signature use of natural, rustic materials. The company tagline, “Harmony Within,” speaks to their desire to create balanced and soothing spaces. A rich and elegant website design elevated firm to their true and well-deserved position as a tastemaker in the interiors industry. Poetic project names and narratives flow seamlessly with the captivating photography and stunning visuals to create dynamic digital portfolio of work. Tangible and touchable sales materials are still appreciated in the design and architecture community, and Peace Design requested a sophisticated printed portfolio to showcase their exquisite work. A keepsake-quality sales piece was designed to stand out among ultra-selective audiences. A smaller, scaled down look book with curated project inserts served as a companion or independent piece. A sample kit was handmade wrapped in suede ribbon and delicate hangtags left room for handwritten descriptions. The new Peace Design Brand positioned the studio as a leading authority in the interior design world, increasing their influence and expanding their opportunities.
Peace Design is known for their beautifully balanced aesthetic, and they needed a new brand that vividly demonstrated their refined, restrained and highly respected design doctrine.
Captivate, Enchant and Enthrall. A Well-Crafted Story is at the Heart of Every Enduring Brand.
Patrick Sutton Interiors
Patrick Sutton Interiors is nationally recognized design firm located in Baltimore, Maryland. The founder grew up visiting faraway lands with his father, a well-known travel writer. His early and immersive exposure to exotic cultures expanded Sutton’s imagination, and his father’s creative perspective profoundly shaped Patrick’s storytelling design persona. His portfolio includes exquisite penthouses, horse farm retreats, elegant restaurants and stylish hotels. Because many of his current and potential clients span across the country, Patrick saw the need for a more robust web presence to express his stunning design work. The new website was designed and developed to lure viewers into compelling design stories with richly layered visual narratives, moments of quiet contemplation and deep appreciation for beautiful works of art. The website architecture is organized into chapters much like a storybook. This highly visual approach suited the designer’s expansive body of work. Existing project photography was curated and cropped to offer refreshing new views. Typography was designed and set to gracefully call attention to Sutton’s quotes on the thinking and inspiration behind his work. The website user-experience was thoughtfully designed to be as fluid and flawless as the interior designer’s own creative process. The new website tells more than a story of Sutton’s interior design, it is fascinating visual study of the depth and complexity of his imaginative work. The site’s launch has captivated the attention of highly regarded architecture and design communities and expanded his recognition among affluent clients all over the world.
The new website was designed and developed to lure viewers into compelling design stories with richly layered visual narratives, moments of quiet contemplation and deep appreciation for beautiful works of art.
Be Loyal to Your Brand. A Brand Should Command as Much Attention as the Business Itself.
Frank Pontiero Interior Design
Frank Ponterio is a Chicago-based interior designer known for his sophisticated style and meticulous attention to detail. He has spent decades building a successful company and well-respected reputation. Year after year, Ponterio’s impeccable work is recognized by industry award competitions and praised on the pages of famous luxury design publications. But like so many companies, building his business had taken priority over building his brand. Client referrals and press coverage will only take a firm to a certain level, especially if a prospect does their web research, and they will. To tap into affluent markets across the country and connect with more qualified clients, Ponterio needed an elevated new brand identity to truly showcase his firm’s talent, character and strengths. His classical style and loyal commitment to his projects inspired the logo symbol of a handsome dog paired with the tagline, “Home Awaits.” The branding conveys the three primary themes of his interior design philosophy, belonging, comfort and companionship. Each element of the brand identity campaign, from the stationery to the website, reflects the truth and purity of the firm’s approach. Elegant printed pieces capture the romantic designs, and rich visuals add a treasured quality to his portfolio look book. The Frank Ponterio brand celebrates the comforts of home with beauty, authenticity and style. This new identity is reaching coveted new audiences and building brand loyalty on the national level.
To tap into affluent markets across the country and connect with more qualified clients, Ponterio needed an elevated new brand identity to truly showcase his firm’s talent, character and strengths.