Leading the field. An outdoor inspired brand for a real estate development company formed by three lifelong friends.
Belterra Partners is a Southern real estate development company. The business was born from the rewarding partnership of three lifelong friends who bonded over a shared love of the outdoors and a mutual passion for the real estate field. Each of the partners brings years of unique, finely honed expertise to the team. Tatum Design positioned this newcomer company as a firmly established leader in the real estate market with a timeless, fully developed brand.
Our creative efforts began with a rigorous naming process. We developed hundreds of names before culling the list down to 29 solid contenders. The group selected Belterra, a coined name meaning “beautiful land.” This aspirational name defined the direction of the ongoing brand initiative.
The logo symbol honors the original founding partners. Three trees form a crest, symbolizing friendship and deep-rooted heritage in the industry. The logo also reveals a collective value for conservation and stewardship, and nature-inspired photography deepens the brand’s connection to the land.
The smallest details make the biggest difference with the Belterra brand. Thick, glossy gold foil business cards set a high expectation upon the first meeting while simple stationery helps secure final handshakes. A straightforward, scrolling website designed and developed by Tatum allows users to easily navigate and explore available properties. Each component of the real estate brand builds confidence in the vision and legacy of Belterra.