For more than one hundred years, Pascor Atlantic has maintained a solid reputation as one of the best substation switch manufacturers in the country, but the company competes against less qualified suppliers who often sacrifice quality for the bottom line. Pascor Atlantic invested in a strategic branding initiative to educate clients about their unique value and to gain a stronger position in the marketplace. Tatum Design created a transformational, new brand that repositioned Pascor Atlantic as a service leader in an industry where cutting corners is common practice.

The logo symbol of a strong graphic line reaching beyond other shorter lines represents Pascor Atlantic’s commitment to go further for its clients, and the brand visuals support the company tagline, “The Business of Delivering More.” Each component of the brand campaign set a higher standard and expectation for the business. Documentary-style brand videos shot at their factories help streamline the sales process by delving into company culture and quality control procedures, while connecting clients with the honest, hardworking people behind the products. Fresh messaging, illustrations and photography underscore the promise of continuous improvement that keeps Pascor Atlantic at the top of their game. An informative catalogue detailing the quality of their unfailing products serves as trusted resource for the substation industry. This modern, service-oriented brand has established Pascor Atlantic as a technical expert and an undisputed leader with the vision and values required to shape the future of American manufacturing.